Easyimate / SaaS explainer video
A SaaS explainer video for your homepage, this afternoon
Describe what your product does and who it is for. Easyimate writes a problem-to-outcome script, draws each scene by hand and adds a natural voiceover, music and captions — no agency brief, no weeks of revisions.
30 free credits · No credit card · Export up to 4K
Example product: an inventory app for small online stores. 24 seconds, from a one-paragraph brief.
Where a SaaS explainer earns its keep
One short video, reused across the places where people decide whether your product is for them.
Homepage hero
Explain the product in the time a visitor gives you before they leave.
What do we actually do, in 45 seconds?
Onboarding
Show new users the one workflow that gets them to value first.
Connect your store, then let it watch your stock.
Feature launches
A short clip for the changelog, the email and the social post.
New: automatic reordering.
Ads and social
Hand-drawn scenes stand out in a feed full of stock footage and talking heads.
Ever lost a sale to a sold-out sign?
Sales and support
Send prospects a link instead of explaining the concept on every call.
Here is how it works before we talk pricing.
A structure that converts, written for you
Easyimate scripts follow the shape that works for product explainers. You can rewrite any line.
The problem
Open with a moment your buyer recognises: a lost sale, a missed deadline, a messy spreadsheet.
The product
Introduce what you built in one plain sentence, not a list of features.
How it works
Two or three steps, each drawn as it is said, so the workflow is easy to follow.
The outcome
End on the result your customer cares about — more sales, less busywork.
The right length
Short enough to be watched to the end on a homepage or in an ad.
Captions included
Most social video is watched muted; upload the caption file with the MP4.
Easyimate or an animation agency?
| Easyimate | Animation agency | |
|---|---|---|
| First draft | Script and storyboard in about a minute | Usually a few weeks |
| Changes | Edit lines and drawings yourself, re-render in minutes | Revision rounds, often limited by the contract |
| Cost | From $19 a month; a 60-second video uses about 29 credits | Typically thousands per video |
| Style | Hand-drawn whiteboard | Any style you brief |
| Your product UI | Not shown — concepts and workflow are drawn | Can include animated screens |
An agency is the better choice when you need a custom art style or animated product screens. For explaining the idea fast — and keeping it up to date as the product changes — Easyimate is quicker and cheaper.
Questions
How long should a SaaS explainer video be?
For a homepage or ad, 30 to 90 seconds: long enough to show the problem, how the product solves it and the result, short enough that most visitors watch to the end. Onboarding and feature videos can run longer. Easyimate makes anything from 15 seconds to 30 minutes.
Can it show my actual product interface?
No. Easyimate draws the idea behind your product — the problem, the workflow and the outcome — as hand-drawn scenes. It does not record or recreate your screens. Many teams use the explainer on the homepage and a short screen recording for the detailed demo.
Can I use my own script or messaging?
Yes. Paste your script and Easyimate keeps your wording, or start from a short product description and edit the script it writes. Every line and drawing can be changed before you export.
Can we use the video in ads?
Yes. Paid exports have no watermark and are yours to use on your website, in ads, in onboarding and on social media. You get an MP4 in up to 4K plus an SRT caption file.
How much does a SaaS explainer cost with Easyimate?
Credits scale with length: a 30-second video uses about 22 credits from brief to export and a 90-second video about 41. Plans start at $19 a month for 250 credits, and you can try it free with 30 credits.
More: explainer video examples · text to animation · pricing