Easyimate / Explainer video cost
How much does an explainer video cost in 2026?
A 60–90 second animated explainer costs about $1,200–$4,000 from a freelancer, $3,400–$15,000 from a studio and $12,000–$20,000 or more from a large agency, according to studios' own 2026 price guides. An AI video studio charges a few dollars for the same length. Here is what each price buys, and when the expensive option is worth it.
Updated October 22, 2026 · Sources linked below
A 62-second explainer made with Easyimate from a one-paragraph brief. It used 65 seconds of plan time: about $1.06 on the Creator plan.
Explainer video cost at a glance
Typical prices for one 60–90 second animated explainer in 2026. Ranges come from the guides listed under the table; real quotes vary with style, script and revisions.
| Who makes it | 60–90 s explainer | Time to deliver | What you get |
|---|---|---|---|
| Large agency | $12,000–$20,000+ | Several weeks to months | Strategy, script, custom illustration and characters, voice actor, sound design, revision rounds |
| Animation studio | $3,400–$15,000 | About 5 weeks | Script, storyboard, custom 2D animation, professional voiceover and music |
| Freelancer | $1,200–$4,000 | Depends on the freelancer | Animation from your script; voice, music and revisions vary |
| Template editor (DIY) | $0–$800 | Your own time | Templates and stock assets you assemble scene by scene |
| Easyimate (AI video studio) | About $1–$3 per minute of video | Plan in ~5 min, video in ~10–40 min | Script, scene plan, animation in any style, voiceover in 12 languages, music, captions |
Sources: AllCapStudio, 2026 (studio $3,400–$15,000; freelancer $1,200–$4,000; agency from $20,000; DIY $0–$800; five-week schedule) · D-MAK Productions, June 2026 (60 s: freelancer $2,000–$3,000, studio $4,000–$6,000, large agency $12,000–$15,000) · Yans Media, 2026 (60 s market average $8,746 across 110 quotes). Easyimate prices from our pricing.
What drives the price
Traditional studios price by the people and hours involved, so the same 60 seconds can cost ten times more depending on these choices.
Animation style
Kinetic typography and simple motion graphics cost least; custom character animation and 3D cost most. One studio guide lists $2,000–$4,000 per minute for kinetic type and $12,000–$40,000 for photoreal 3D.
Script and strategy
Agencies charge for working out the message with you. If you bring a finished script, a freelancer or an AI tool can start straight away.
Voice and sound
A professional voice actor, licensed music and sound design add to every quote, and a second language often means a second recording.
Revisions
Most quotes include a fixed number of revision rounds; changes after animation has started cost extra.
Length
Price rises with every finished second. Studio guides put whiteboard animation at $500–$4,000 or more per minute.
Style figures: AllCapStudio. Whiteboard per minute: Broadcast2World, August 2026.
What an explainer costs with Easyimate
You pay for the length of the finished video, rounded up to 5 seconds. Script changes before the video is made are free, and each video includes up to 3 changes afterwards.
| Option | Price | Video time | Per minute |
|---|---|---|---|
| Free | $0 | 1 video up to 2 minutes (720p, small watermark) | — |
| Starter | $19 / month | 15 minutes | $1.27 |
| Creator | $39 / month | 40 minutes | $0.98 |
| Pro | $89 / month | 100 minutes | $0.89 |
| Business | $229 / month | 260 minutes | $0.88 |
| Extra time (no subscription) | $2.99 to $129 | 1 minute to 2 hours, never expires | $1.08–$2.99 |
Yearly plans are 20% cheaper. Videos up to 5 minutes each on a paid plan, up to 4K, with an SRT caption file and no watermark.
When each option makes sense
Hire an agency or studio
For a flagship brand video: a new illustration style or custom characters, a recognisable voice actor, or a team to shape the message with you. Budget weeks and thousands of dollars.
Hire a freelancer
When you have a finished script and want a person to animate it in a specific style, and can manage the brief and revisions yourself.
Use an AI video studio
For videos you need often or quickly: product updates, onboarding, training modules, lessons, social clips and language versions. Describe the video, check the plan, and change it as often as you like before it is made.
What an AI studio does not do: a strategy workshop, hand-drawn custom characters, or a human voice actor. Easyimate shows the script and key frames first, so you can judge before spending video time.
Questions
How much does a 60-second explainer video cost?
In 2026 published price guides put a 60–90 second explainer at roughly $1,200–$4,000 from a freelancer, $3,400–$15,000 from an animation studio and $12,000–$20,000 or more from a large agency. Template editors cost $0–$800. An AI video studio such as Easyimate charges by length: about $1 to $3 for a minute of finished video, depending on the plan or pack.
How much does whiteboard animation cost?
A whiteboard animation studio's own 2026 guide quotes $500–$4,000 or more per finished minute, depending on illustration detail and revisions, and $15–$50 per minute for basic freelance work on marketplaces. With Easyimate a whiteboard video costs the same as any other style: you pay for the finished length.
Why are agency explainer videos so expensive?
An agency video is several people's work over several weeks: strategy and script, storyboards, custom illustration, animation, a professional voice actor, music and sound design, and rounds of revisions. Custom character animation and 3D cost the most.
How long does an explainer video take to make?
A studio typically plans around five weeks from script to delivery for a 60–90 second explainer. With Easyimate the plan (script, scenes and key frames) is ready in about five minutes and a one to two minute video in about 10 to 40 minutes.
When is an agency worth it?
When the video is a flagship piece that needs a brand-new illustration style, custom characters, a professional voice actor, or a creative team to work out the message with you. For product updates, onboarding, training, lessons and social videos that you need often and quickly, an AI video studio costs a small fraction and you can change it any time.
More: explainer video examples · product explainer videos · training videos · pricing
See what your explainer would look like, free
Make an explainer free1 free video up to 2 minutes · No credit card